Google+ Business Tips !
Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.
There is no leap of faith with Google+ !
You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’reusing YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.
If Google is sending you the majority of your traffic, doesn’t it make sense to figure out how to help them send you more? Google+ is the answer.
- It’s like Facebook: On Facebook, people can “like” your business. That allows your business’ page updates to have a shot at getting into readers’ timelines. People can do that on Google+ too; it just involves adding your business page to a “circle.” This similarity may help people feel more comfortable trying a new platform.
- But it’s not Facebook: Facebook does weird things with the information on pages. But Google wants the information to be found, so it uses Google+ to impact search results.
- It’s easier for your customers to share your posts than on Facebook: Like Twitter, Google+ has made sharing much more targeted for your customers. If you post something about a new type of bacon you sell, they have the ability to share it with only their friends who are interested in bacon.
- Fill out your page
- Ad links throughout your page
- Make use of the HOVER text
- Promote your business page everywhere
- Get your emplouees on Google+
- Experiment across platforms. Try posting the same updates on Facebook and Google+ and see where you get the better response. You’ll be surprised at how the followers interact differently.
- Try posting your blog in Google+. If you already have a blog, rather than simply posting a link to it in Google+, try posting the text and the link in an update. Posts that take up more of someone’s news feed seem to gain more traction than the Twitter-like 140-character updates.
- Use pictures and video. Pictures and video work incredibly well on Google+. People are far more interested in sharing images then straight text posts.
- Be quirky. Google+ users are very interested in sharing and commenting on quirky posts. So if there’s any way for your business to do something quirky, it will help people become interested in you. One great example is this picture of a Crockpot from Jeremiah Owyang. Posted soon after Google+ opened, his question generated lots of conversation about food and workplaces.