Business Blogging leads to 55% more website visitors!
11/05/2012 13:07
If you blog, you know that it's good for your business.
But how - and how much - business blogging is best?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors means more people to convert to leads and sales.
Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in search engines.
