What will make great Content for Content Marketing ?

As we all know a lot of companies use Content Marketing but the question is if they use it in a correct way ? But what makes a good Content in Content Marketing ?

What we want our readers to do is that they love the content. But not just read the content but spread the information across the internet by the different Social Media Channels. That is what we want to accomplish isn't it ?

There are several things we need to keep in mind in order to create this type of content. But there are 2 very important that we need to keep in mind. It is NO rocket science but these are pretty important.

• NEW & INNOVATIVE news.  By using the internet there will be more information on the web in 48 hours compared by overall information flow untill 2003. So there is a lot of information available on the internet. Think about it : Just think of a subject and search for it by Google. I am sure you will find a lot of information regarding your subject. So be new, be different, give useful information !
• BRING OLD NEWS IN A NEW & HIP JACKET. Pretty sure that within a company is 'old' information that is useful for leads on the internet. Because it is old it will not mean that the information is not useful of course ! Maybe you have the best Content just lying around somewhere on your desk ! But what you need to do is put this content in a new & hip jacket in which you can present this on the internet. If you do that you will transform old information in a new and fresh way !

A good example of presenting old content in a new way is done by Texas Instruments with their Smash It website.  Old content in a very new Jacket. Just click the picture to have a look at the website !