2012 is going to be a big year for adoption of social media for B2B companies. We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and...
Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but...
Customers are the most important, or they should be. With a proper approach they may naturally turn into clients and later into brand ambassadors and advocates. When speaking about loyal customers, these are the most valuable assets of a business and...
With so many social networks to choose from, how are you supposed to know which one is best for your brand? The first question you should ask is, “What are my customers using?” You may be really great on Facebook, but your target demographic spends most of their time on Google+. With so many...
Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread...